Today, the Ministry of Internal Affairs and A1 Macedonia officially presented the national socially responsible campaign "Responsible with Technology," aimed at raising public awareness about the risks of using mobile phones and digital distractions while driving.
The campaign seeks to encourage greater responsibility among all traffic participants – drivers, pedestrians, cyclists, and electric scooter users – sending a clear message that no phone call or notification is worth more than a human life.
Minister of Internal Affairs Panche Toshkovski emphasized that traffic safety is a shared responsibility and that such initiatives are particularly significant in raising public awareness.
"A single second of inattention can have lasting consequences, which is why it is important to continuously remind ourselves that each of us bears responsibility when participating in traffic. Campaigns like this contribute to spreading the message to as many citizens as possible, fostering greater awareness and changing habits, while also demonstrating that partnerships between institutions and the private sector can create a strong social impact," Minister Toshkovski stated.
At the center of the campaign was a phone that rings unanswered – a symbol of a call that will never be returned. With the message "Call and Listen," the initiative has sparked strong reactions from the public in recent days and opened up space for discussion about the consequences of inattention in traffic.
In just a few days, the campaign's phone number was called more than 20 thousand times, and the message generated thousands of reactions, shares, and comments on social media and in the media.
The CEO of A1 Macedonia, Metodija Mirchev, emphasized that the company, through this initiative, aims to encourage real change in behavior and greater awareness of the importance of attention in traffic.
The Ministry of Interior and A1 Macedonia pointed out that the campaign "Responsible with Technology, for Safer Traffic" will continue in the upcoming period through various activities and communication channels, with the goal of promoting greater safety and responsibility among all participants in traffic.
